Toyota SEMA Stand to Feature Tundra Pre-Runner, Sequoia Dragster, Camry, and Prius

For this year’s SEMA show, Toyota is teaming up with NASCAR’s Kyle Busch and Clint Bowyer, and the NHRA’s Antron Brown and Alexis DeJoria in the name of charity. Toyota had each racecar driver build a custom Toyota for the Toyota Dream Build Challenge, and the fan favorite will win a $50,000 donation for charity

We got a sneak peek at Kyle Busch’s Camry, Clint Bowyer’s Prius, Antron Brown’s Sequoia, and Alex DeJoria’s Tundra during an event at Toyota’s private California museum, and the four racers’ vehicles couldn’t be more different.

Kyle Busch’s Rowdy Edition Camry

Busch’s “Rowdy Edition” Camry was built with a road racing theme by Detroit Speed in North Carolina. The custom Camry gets a custom wide body kit, front splitter, rear diffuser with Lexus LS exhaust tips, and a RK Sport ram-air hood that looks a lot like the Pontiac G8 GXP’s hood. Inside the Camry gets a custom interior and bucket seats ripped straight out of a Lexus IS F. Performance wise, the only modifications are new brakes, sticky rubber, lowering springs, and a true-dual exhaust kit. One of the Detroit Speed techs at the debut told me his team initially wanted to convert the Camry to rear-wheel drive and drop in a V-8 from the LS 460 or IS F, but that Detroit Speed had neither the time, nor the money to do it. Busch’s Camry was built for the Kyle Busch Foundation.

Clint Bowyer’s Tekked-Out Prius

Unlike the performance-oriented Camry from fellow NASCAR driver Busch, Bowyer went for a high-tech theme in his custom Prius. The performance modifications to Bowyer’s Prius are limited to Megan racing struts and Toyota Racing Development (TRD) sway bars. Outside, the Prius gets custom wheels and a body kit, and a black and blue paint job. Inside is where Bowyer’s Prius gets the most changes; there’s a 17-inch touch-screen Windows 7 computer mounted on the front passenger’s dash, two 12-inch tablets in back, a 14-speaker JBL sound system, and two side-view cameras that replace the mirrors. If Bowyer’s Prius wins, the $50,000 prize will go to the Emporia Community Foundation.

Antron Brown’s DragQuoia Family Sequoia Dragster

Antron Brown’s “DragQuoia” Toyota Sequoia is probably the most extensively modified vehicle of the bunch. This custom Sequoia was inspired by Brown’s dream of taking his family racing with him. Despite the full roll cage, trunk-mounted nitrous system and 21.5-inch wide rear drag radials, it still features two full-size racing seats up front, and two child-sized racing seats in back, flanking a baby-sized racing seat in the middle. Under the hood, the Sequoia’s 5.7-liter V-8 has been blown with a TRD Supercharger and Intercooler, and fitted with Aerodine injector hat and butterflies and an AEM alcohol-injected fuel system, allowing the engine to crank out 650 hp. Other modifications include a high-stall torque converter, TRD front disc brakes, a 12-gallon fuel cell, a drag chute and a carbon fiber rear wing. Brown’s charity of choice is Racers for Christ.

Alexis DeJoria’s Off-Road Pre-Runner Tundra

This truck is bad ass. DeJoria got Racer Engineering to build her custom Tundra as if it were a Raptor on ‘roids. This Baja-bashing truck is perfect for those late night south-of-the-border tequila runs. It’s got Racer Engineering custom front and rear control arms, and a Fox Racing suspension with 25 inches of suspension travel. The truck also gets a custom front bumper/brush guard, fiberglass fenders, a 37-inch off-road tires, and a 95-gallon fuel cell – necessary considering the TRD-supercharged 5.7-liter V-8 only gets about 2 mpg at full chat. Inside the Tundra gets a leather-wrapped roll cage and three racing seats (two in front, one in back) with 7-point harnesses. If DeJoria’s Tundra wins, the $50,000 will go to Safety Harbor Kids.

Voting will begin today, October 20, and end October 29 on Toyota Racing’s Facebook Page. Fans can vote there once a day, as well as watch the build videos for each of the custom Toyotas. The winner of the Toyota Racing Dream Build Challenge will be announced by Top Gear’s Rutledge Wood at the SEMA show on October 30.

Which custom Toyota is your favorite? Sound off in the comments below.


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