Over the summer, many publications criticized GM’s decision to continue with their launch of the 2010 Chevrolet Camaro. How could the car possibly be successful, common knowledge went, in a segment that Ford had already created and saturated with its Mustang, in a time when gas was priced above $4 a gallon, in an era when economy cars were outselling even perennially best-selling stalwarts? If GM’s report on advance orders is any indication, common knowledge can bite the dust.
Prior to a conference call with reporters today, Mark LaNeve, GM’s head of North America Vehicle Sales, Service and Marketing, disclosed that GM has received ten thousand pre-orders for its all-new 2010 Chevrolet Camaro muscle car. Competing against the refreshed 2010 Ford Mustang and the Dodge Challenger, the Camaro has stiff competition from both its domestic rivals. While fans of the three vehicles will argue as to which vehicle has the most engaging styling, reports of the Camaro’s base V-6 engine making 300 horsepower have been overwhelmingly positive.
Despite the good news, GM may have a disaster-in-waiting. Yesterday, we reported on a lawsuit GM has filed against Cadence Innovation, a supplier to the Camaro. According to GM, if they don’t receive the parts and equipment being withheld by Cadence by January 12, production of the Camaro could be delayed. GM can afford nothing but a successful Camaro launch lest they be rebuked by any number of persons or organizations-including Congress.
Source: Automotive News