Lynch Hummer of St. Louis, Missouri, made headlines last August when it added a gun store to the dealership. Now, to celebrate the end of the Hummer brand, the dealer is giving away a free shotgun with every new Hummer purchase.
“Hummer inventory got so low we had to add another product to make up for lost sales. The guns have been a huge hit with our Hummer customers and now we are taking the ‘Guns and Hummers’ concept one step further,” said dealership owner Jim Lynch.
We’re not talking about any sporting goods store special here, either. Lynch Hummer will be giving buyers a Browning Citori White Lightning, a twin-barrel over-under style shotgun available in 12, 20, 28 and .410 gauges that typically retails for about $2,000. Buyers will, of course, still be bound by all applicable gun laws, including those that apply before a purchase can be made.
“There is now real reason to believe that the current inventory on hand at dealers may be the last of the new Hummers, we wanted to send them off with something memorable,” said Lynch. “Browning and Hummer are prestigious brands and American icons – bringing them together is a natural fit.”
In addition to being the highest-volume Hummer dealer in the nation, Lynch Hummer also offers a 60-acre off-road park for potential and existing customers right behind their St. Louis dealership. Lynch’s plans for the gun store and off-road park after Hummer inventory runs out aren’t known.
“My hope is that someone will come in and rescue the brand,” Lynch said. “The right buyer with the right vision could do very well. It will be a real shame if the brand doesn’t survive.”
Source: Lynch Hummer