Smell The Essence of Porsche

Certainly, men in the 25-50 demographic would kill to own a new Porsche – but would they do the same for a new Porsche smell?; With the upcoming launch of their Essence cologne in October, Porsche Design hopes so.

The design wing associated with the Stuttgart automaker has long styled and labeled products from faucets to suitcases; we suppose it’s not too far of a reach to move into scented solutions.

It may prove to be a profitable move.; Retailing at $54 to $70 a bottle, Essence is expected to rake in $1.5 million during its first four months – and that’s for the U.S. market alone.; Global sales for the same time period are projected to be close to $23 million, while sales in 2009 are said to be somewhere around to $41 million.

Porsche says Essence is an “aromatic woody juice.”; We can’t cut through that PR spin (perhaps we could with a set of with Porsche Design knives), but we’re told the fragrance includes hints of juniper, blueberry, coriander, black pepper, Siberian pine, and incense.

Funny; we don’t normally associate those scents with the word Porsche.; But then again, we’d imagine the smell of burnt rubber, fried clutch, and sweaty racing suits wouldn’t go over too well in public.



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