Three full-body vehicle wrap designs will be offered with Hello Kitty and a number of colors are available if pink isn’t your favorite.
“We are expanding the highly successful Smart program by adding licensed brands as part of our wrap offerings,” said Kim McGill, Smart USA’s vice president of marketing. “Both Hello Kitty and Smart are expressive with a passionate following, and this is a special opportunity to bring the two fan bases together.”
The partnership with Sanrio’s Hello Kitty is in celebration of Sanrio’s 50th anniversary. Pricing for a full body Hello Kitty wrap starts at $1700. A partial wrap — covering the two-door panel — costs $550. Both options come with a three-year warranty. Smart says there are 22 full and partial wrap design and color combinations in total.
Non-Hello Kitty full wraps, by the way, start at $1350. The Hello Kitty wrapped Smart Fortwos will be appearing on a traveling Sanrio 50th Anniversary tour this fall.