Vehicle customization is becoming increasingly popular, and automakers are trying to get in on the action once dominated by the aftermarket. Smart is the latest manufacturer to introduce a new exterior customization program, dubbed Smart Expressions.
“Smart Expressions builds on the innovative Smart brand and empowers owners to be creative with their vehicle through a number of personalization choices,” said Jill Lajdziak, president of Smart USA. “The Smart Fortwo’s interchangeable body panels make this unique level of customization possible, which is unmatched in the auto industry.”
Like Ford’s custom vinyl graphics program, Smart Expressions can be ordered through any Smart dealership in the country. The program includes a select number of pre-designed 3M vinyl full- and partial-vehicle wraps that feature a full three-year warranty. Shortly, customers will also be able to design their own vinyl wraps.
Smart Expressions also includes paint options limited only by customers’ imaginations, or sense of taste, unlike Ford’s program, which features only wraps. Owners can choose from the six standard Smart paint colors, or one of 93 colors added as part of Smart Expressions. If none of those 99 colors are to the customers’ liking, however, Smart will custom-match any color through the suitably named Any Color You Want program.
Smart Expressions is now available at Smart dealerships nationwide. Seen a Fortwo with a wrap already? Let us know in the comments section.
Source: Smart USA