Want to know the driving force behind General Motors’ nine million-sold year? You can give just over half the credit to the Chevrolet brand, which pushed 4.76 million cars out the door last year worldwide.
It should come as little to no surprise that the Bowtie’s best worldwide sales market was our very own United States, with exactly 1,775,812 Chevys finding American homes last year, but the automaker’s top ten sales markets had some interesting, or even surprising, characters on them. In descending order, Chevy’s top ten sales markets were the United States, Brazil, China, Russia, Mexico, Canada, Argentina, Uzbekistan, India, and Columbia.
In turn, you can attribute that success on three major themes: very small cars, very large cars, and fairly old models.
Stateside, the volume leader was the Chevy Silverado pickup, which delivered 415,130 units last year, enough to outsell every car sold in Canada, Argentina, and Uzbekistan combined. It’s hardly surprising, considering that the pickup truck had a good year–the Silverado’s rival, the Ford F-150, sold over half a million units in the same time frame. In Canada, that same Silverado sold 40,523 units.
What might be surprising to see was not only that Uzbekistan buys lots of Chevrolets, but exactly which kind: the Uzbeks bought 27,686 Nubiras last year and 121,584 Chevys, total. Yes, when we say Nubira, we do mean the car formally known as the Daewoo Nubira. Daewoo’s influence was also felt elsewhere in the world, as the GM-DAT-engineered Chevrolet Beat – a twin to the Chevrolet Spark that will eventually make its way to our shores — sold 36,198 units in India last year.
Other worldwide winners include the Aveo (now known here as the Sonic), which sold 31,665 units in Mexico and 30,883 units in Columbia, and the Corsa Classic/Celta, which is derived from the second generation Opel Corsa, which was discontinued in Europe in 2000. Chevy sold 46,352 Corsa Classics in Argentina last year, along with 148,960 Celtas in Brazil.
Aside from the Silverado, there was one car that stood out in last year’s sales figures: the Cruze, which accounted for an impressive 203,719 sales in car-hungry China last year. Interestingly, American Cruze sales surpassed that figure, totaling 231,722 in 2011.
It remains to be seen if Chevy’s sales gain of 7.6 percent will continue in 2012, but given the small car explosion and the push to make Chevy a truly international brand, there may be further success in the bowtie brand’s future.
Source: General Motors