As we’ve reported before, Chevrolet is planning a marketing blitz to get the word out about its 2011 Volt plug-in hybrid. In addition to forming a consumer advisory board and taking the Volt on the road across the United States, Chevrolet will launch the Volt sedan during coverage of the 2010 World Series.
According to General Motors marketing chief Joel Ewanick, the Volt marketing campaign will coincide with the second round of ads for Chevrolet’s new Cruze sedan. It will be spread out across radio, television, and print media. In addition to being one of the largest advertisers during the World Series, GM will return to advertising during next year’s Super Bowl.
The ads will reportedly reinstate Chevrolet’s place among baseball, hot dogs, and apple pie in American culture — albeit updated to reflect the Volt’s greener attitude. We can’t wait to see how GM updates the iconic ad slogan, but if its recent efforts to get in the game are any indication, consider us ready for the first pitch.
Source: Automotive News (Subscription required)