GM has high hopes for the 2013 Cadillac ATS, a car it hopes will help revitalize Cadillac. In preparation for the ATS’ launch, Cadillac has confirmed that the automaker has added 600 new employees to its Lansing, Mich. plant to be part of a second shift for the new ATS.
According to a report from The Detroit News, GM has already hired about 460 of the 600 employees it’s looking to add to the Lansing line for the ATS. All of the 600 new-hires slated to build the ATS are new to GM. For the first time in years the automaker has hired new employees, rather than pull from a pool of laid-off workers. New workers on the ATS line can expect to earn between $15.00 and $17.50 an hour, plus benefits.
While Cadillac wouldn’t give a specific sales target for the ATS, a spokesman did say that the ATS could become the brand’s biggest seller once it’s being produced at capacity. Cadillac’s top seller in 2011 was the SRX crossover, with 56,905 units sold.
Cadillac hopes to take some ATS sales from rivals like the BMW 3 Series by undercutting it in price (with the base 2.5-liter I-4) and weight. The 2013 Cadillac ATS will start rolling down Lansing’s assembly line alongside the CTS in July. It’s expected to hit dealers by August with a $33,990 base price.
Source: The Detroit News, Cadillac