Cadillac may have just scored the best play of the Super Bowl: the automaker says its commercial for the 2013 ATS sport sedan was the most-viewed ad spot in U.S. TV history.
Yes, you read that correctly. The 2013 Cadillac ATS ad, called “Green Hell”, received an audience rating of 43.46, higher than any other Super Bowl ad, according to a study by Kantar Media. And given that last weekend’s game reached an estimated 111.3 million viewers, Cadillac claims its ATS ad had the highest audience ever for a single commercial. The next-highest rating from an automaker in the study was 42.25, for the 60-second ad for the Kia Optima Limited earlier in the big game.
The 2013 Cadillac ATS spot appeared during the game’s two-minute warning timeout. While the Cadillac ATS is certainly one of the most hotly anticipated cars arriving this year, we’re not so sure most viewed is as important as best retained or most well-liked. As of writing, Cadillac’s ATS ad currently has more than 457,000 views on YouTube. In contrast, Chevrolet’s ads for the Silverado and Camaro each have more than 2.1 million views.
With 30-second Super Bowl ads now costing over $3 million, getting the most from the investment is more important than ever before. So what do you think: did Cadillac take the best approach in its 2013 ATS ad? Watch it again below.