GM’s announcement that it plans on whittling its portfolio down to ‘core brands’ isn’t anything new, but some of the rumors surrounding the future of Saturn are a bit unusual.
We’d previously heard the brand, founded in 1985 to be “a different kind of car company,” would either be euthanized a la Oldsmobile, or spun-off altogether. According to Automotive News, the latter remains a viable option, although there are a few new twists.
Saturn, it seems, could become an independent entity from GM, but continue to sell GM products as a “vendor.” Following that, the brand would either need to forge a new deal with GM to build its products, or find another automaker willing to supply Saturn’s dealers with marketable product. Some suggest this could be the perfect opportunity for foreign automakers, possibly even firms from China or India, to gain a foothold in the North American market.
Any decisions on Saturn’s future won’t likely be made for another sixty days. In its viability plan submitted to the U.S. Treasury Department on Tuesday, GM indicated it was working on spin-off ideas with dealers and other interested parties. If no viable option is met, GM suggests it will simply kill the brand.
Source: Automotive News