Banks Power chops 15 seconds off the 0-60 time of the mil-spec Humvee, and Volvo runs with the bulls in Spain with its new FL truck. Chevrolet defines true riches with its latest pitch for the 2014 Malibu, and Ron Burgundy makes an encore appearance with the Durango, this time sharing his disdain for ‘dirty’ dancers.
Finally, racing pro Justin Bell visits one of the largest Ford dealers on the West Coast to get the custom treatement on his new 2014 Ford Mustang GT. Watch all these and more in this week’s video roundup.
Video: Justin Bell Customizes His 2014 Ford Mustang GT
Most gearheads that have an ounce of gasoline pumping through their veins at one point or another have tweaked, customized, or modified their cars. Whether that’s simply a bobble-head doll on the dashboard, installing seat covers, or more intensive upgrades like suspension, exhaust, engine modifications or custom paintjobs, is determined on the owner’s budget, determination or creativity, and sometimes a combination of all three. Justin Bell, a seasoned motorsports pro, is a relative latecomer to the street car customizing scene, but picked the infinitely customizable Ford Mustang as his starting point.
Feature Flick: Does Ram Think Its HD Trucks Are Tough? Hell Yes
Ram keeps the hammer down on its HD truck advertising campaign, with some follow-up ads from last week’s “Walk a Mile” ad. You may have seen the spots on TV as well as YouTube. This week, the indomitable narration talents of Sam Elliot rhetorically ask viewers if their truck can “Tow that, haul this, make it all the way over the top of that?” The emphatic answer of course, is “Hell Yes.”
Feature Flicks: Ron Burgundy Disapproves of Dirty Dancers on Durango Set
We have to admit we were a little skeptical when we first heard of the tie-up between Ron Burgundy and the 2014 Dodge Durango. But after seeing the spots, and Will Ferrell’s trademark anachronistic, politically-incorrect portrayal of the television personality, we came to appreciate the unconventional campaign. Now, the Anchorman is back at it again, this time, refusing to share the spotlight with professional dancers on stage with the Durango.
Feature Flick: 2014 Chevrolet Malibu Pitched as Practical Choice for Real People
The 2014 Chevrolet Malibu is one of many midsize sedans vying for a slice of that intensely competitive segment’s sales. For the new model year, Chevy’s bread-and-butter sedan gets some enhancements to its fuel economy, styling and features to make it more competitive against the segment leaders Toyota Camry and Honda Accord. But at the end of the day, midsize sedans are all about practicality and reliability. That’s what Chevy is appealing to in the latest spot for the Malibu.
Feature Flick: Volvo Truck Gets Chased by Bulls
Volvo has been subjecting its new line of trucks to all kinds of crazy challenges recently, and the latest is a chase through the streets of Spain. This challenge involves much larger animals than the hamster featured in a previous challenge, as the Volvo FL truck is painted red to taunt a herd of aggressive Spanish bulls.
Video: Humvee vs. Banks Power Sidewinder on Head 2 Head
The U.S. military’s workhorse, the High Mobility Multipurpose Wheeled Vehicle (HMMWV, or Humvee), is getting up there in age. A replacement is planned for the 1970s-designed vehicle, but until then, Banks Engineering has a few ideas that would bring the Humvee more up to date. To find out if the Banks Power Sidewinder is a viable solution, host Jonny Lieberman compares a standard Humvee with the Banks-tuned version on this episode of Head 2 Head.
New Lincoln Ads Take on the Luxury Hybrid Competition
Lincoln has released a new advertising campaign for the 2014 Lincoln MKZ Hybrid called “#LuxuryUncovered” that aims directly at the competition. The ads target the 2013 Lexus ES300h and feature various couples performing an interrogation of the two hybrid luxury sedans to see which comes out on top.
Feature Flick: 2014 Mercedes-Benz CLA45 AMG Hits the Track
This week on Ignition, host Carlos Lago takes the 2014 Mercedes-Benz CLA45 AMG out on the track to see if the performance of this pocket rocket lives up to the reputation of the AMG name. As the most powerful four-cylinder production car ever, the 355 hp CLA45 AMG puts up some impressive numbers.