Imitation may be the highest form of flattery, but Rolls-Royce feels it’s also grounds for a lawsuit.
The British car manufacturer is considering taking legal action against Geely, a Chinese car manufacturer whose latest prototype has been branded a copycat of Rolls’ Phantom. The Geely GE prototype, which debuted at the Shanghai auto show, sports a profile, winged mascot and massive grille that are undeniably copied from the Phantom. The GE (Geely Excellence) even tries to mimic the Phantom’s interior with a “starlight” ceiling, a feature available on the original Phantom.
Geely executives maintain that they are sampling “re-inventing the classic”, but Rolls-Royce executives aren’t buying it.
“Our colleagues in Shanghai are taking a serious look at it,” a spokesman told Daily Mail. “Rolls-Royce Motor Cars is very protective of its brand image and takes seriously any attempt to imitate its products.
“Rolls Royce is currently keeping its options open and is in consultation with legal advisers,” the spokesman said.
At risk here is Rolls’ brand image: if a Chinese knockoff of one of its vehicles is running around streets for an eighth of the price of the real deal – with many of the interior amenities included – serious damage could be dealt to the Phantom’s image.
Source (and image): Telegraph.co.uk