Rolls-Royce ended 2011 with a bang, reporting its highest annual sales in its 107-year history. The British automaker sold 3538 vehicles in 2011, beating its previous best set in 1978 with 3347 units sold.
These 2011 sales figures represent a 31 percent increase over the 2711 Rolls-Royce cars that were sold in 2010, which was also a good year for the British automaker. The 2010 total doubled more than a previous record set in 2008 but, of course, the 2011 total beats any previously set record in the company’s history. China also surpassed the U.S. as Rolls-Royce’s biggest market in 2011, with the U.K. coming in third. The Asian country also beat out the U.K. as Bentley’s second largest market in 2011.
The sales growth was the trend across the globe, with the Asia Pacific market up a notable 47 percent. The U.K. reported a 30 percent growth, while sales in the Middle East represented a 23 percent increase. Germany and Russia both doubled sales compared to 2010, and North America reported a 17 percent growth.
“Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
While Rolls-Royce reported its best year, Bentley remains the higher-volume British premium brand. Global sales for Bentley were up 37 percent, with 7003 units sold in 2011. But while both luxury brands are reporting record sales, Mercedes-Benz’s ultra-luxury brand, Maybach, tells a different story. The tarted-up S-Class cars bit the dust in 2011.
Source: Rolls-Royce, Bentley