It’s hard to think of an automotive brand anymore that doesn’t have an SUV of some sort in its lineup. Even Porsche, that opened the floodgates for high-performance premium SUVs, now has two, and soon to join the club are Maserati and Bentley. Ferrari mercifully has not given in to diluting its brand with a high-rider. But at least one of the other current SUV holdout is considering the possibility. Rolls-Royce is exploring the feasibility of an SUV, according to a Reuters report.
Although Rolls-Royce is closely looking into the possibility, Rolls-Royce CEO Torsten Mueller-Oetvoes did not fully commit the brand to offering and SUV, telling Reuters the brand was exploring whether the traditional SUV attributes of off-road capability and sportiness fit with the brand’s values.
If Rolls-Royce does bring an SUV to market, it will likely be the highest-priced sport-utility on the market, and may be powered by a V-12. Rolls-Royce is part of the BMW group, and the largest SUV in the group currently is the BMW X5. There has been discussion of a sport-utility larger than the X5, which could serve as the basis of a Rolls SUV. It’s highly unlikely a completely bespoke chassis would be developed for a low-volume model, as a $200,000+ SUV would undoubtedly be. Should Rolls-Royce get into the SUV market, or should it stick to large, luxurious sedans and coupes?