News

Report: Tesla Planning 3 Series Rival, Possible Pickup Truck?

With the difficulty of developing a modular electric car platform behind it, Tesla seems like it’s on a roll with Model S variants. Next up could be a competitor to the BMW 3 Series, followed by an all-electric pickup truck.
So far, Tesla has only produced the Lotus-Elise-based Roadster and Model S large hatchback, but with the latter car’s bespoke platform done, the sky’s the limit. The Model X all-electric sport utility vehicle is already planned with its crazy falcon wing-style door and is slated to start production late in 2013, reaching dealers early in 2014.
We hear from Autocar that Tesla’s follow-up to the Model X will be a mid-size premium sedan, in the vein of the BMW 3 Series. The car would be smaller than the Model S and also have a smaller price tag than the current car’s $49,000 sticker–Tesla design chief Franz Von Holzhausen said that Tesla bosses are shooting for the car to have a $30,000 price tag for a base model.
The addition of a 3 Series-sized car to the Tesla EV range makes immediate sense–it would give Tesla a larger customer base–but what Von Holzhausen said next was a bit more puzzling. “There will be a time and place for us to develop something around a pick-up,” he told Autocar.
At first glance, the idea of Tesla leaving its eco-luxury roots and making a workhorse pickup truck seems odd, but Von Holzhausen did say that the Tesla’s electric powertrain would have suitable torque to make a good pickup truck.
If Tesla could make an all-electric pickup at or near the same $30,000 price point as the upcoming 3 Series fighter, it would be an interesting entrant into the shrinking market of fuel-efficient pickups, especially now that mid-size pickups like the Ram Dakota and Ford Ranger have died in the past year.
The 3 Series rival could bow as early as 2015, with the pickup following some time later.
Source: Autocar

Comments
We’ve Temporarily Removed Comments

As part of our ongoing efforts to make AutomobileMag.com better, faster, and easier for you to use, we’ve temporarily removed comments as well as the ability to comment. We’re testing and reviewing options to possibly bring comments back. As always, thanks for reading AutomobileMag.com.