Does an emergency redesign still count if the vehicle has yet to go into production? You be the judge – a new Motor Trend report suggests that the next-gen Audi Q7 is being delayed for an emergency redesign because the crossover’s design was deemed “too brutal and ostentatious” for the German automaker to produce as-is.
As reported by Motor Trend, the next-gen Audi Q7’s planned design was so negatively received that its delay may have been a factor in getting former Porsche R&D boss Wolfgang Dürheimer, then acting as head of product development at Audi, removed from his position in less than a year. In a previous report, we described the next Q7 as “a big, boxy thing adorned with plenty of brightwork.” The cost of the emergency redesign? About $260 million and the delay of the Audi Q7‘s launch.
To that end, Audi is making quick work of the new Audi Q7, as these spy photos show. The pixelated images show off the Audi Q7’s front end, which sports Audi’s signature LED running lights (though not the new A8’s Matrix LEDs), flanking Audi’s new shield-shaped grille. Like the headlights, we expect that grille to sport treatment similar to the new Q3, rather than the Allroad.
In back, the Q7 follows the design lead of the rest of the Audi lineup with new LED taillights, and crisp, clean lines. The seven-seater Q7 will share its platform with the Volkswagen Touareg, Porsche Cayenne, and upcoming Bentley SUV, too, though the Audi and Bentley will ride on an extended-wheelbase version, as we reported in July. When the new Audi Q7 finally does debut, expect to see a familiar assortment of turbodiesel and supercharged V-6 engines.