According to an Autocar report, Land Rover is hard at work readying a new model to fit in just above the new Evoque and below the Range Rover Sport. The plan may be part of an initiative by Jaguar Land Rover CEO Ralf Septh and Tata boss Carl-Peter Forster to expand the brand’s lineup and deliver more vehicles. Land Rover officials believe a new model could be just as popular as its new Evoque, revealed last month. Although the vehicle has yet to be made public, rumors suggest it may include a third row for additional seating.
Though it has yet to go on sale, the Evoque’s lower cost of entry — when compared to other Land Rover models — is expected to draw more buyers to the brand. Should Land Rover craft a vehicle to fit between the two, it may sticker for around $55,000, between the Range Rover Sport’s starting price of $60,495 and the Evoque’s expected $45,000 sticker. This pricing strategy will also allow the Range Rover Sport to move upmarket.
Like other automakers, Land Rover had a rough 2009, but the automaker just reported a 26-percent U.S. sales increase for July, its tenth consecutive month of increased sales. With the addition of the Evoque, however, as well as a possible new model, we’re concerned for overcrowding within Land Rover’s lineup.
What are your thoughts — does Land Rover have room for another vehicle in its small lineup?