Report: Kia Flagship Sedan to Be Called K900, On Sale Early 2014

Kia will reportedly be bringing its new flagship sedan to the U.S. early next year.

We already know that Kia is bringing a full-size luxury sedan to the U.S., and now we’ve heard that the new sedan will go on sale early next year, according to a report from Automotive News. Although we previously thought the rear-wheel-drive flagship sedan would be called the Kia Quoris, AN is now reporting that the car will be called the Kia K900 in the U.S.

In a national meeting with dealers, Kia apparently confirmed that the Kia K900 would be coming to the U.S. in early 2014, and also said that the car would be featured as a part of Kia’s advertising campaign for the 2014 Super Bowl. The car should be priced between $50,000 and $70,000, matching our earlier reports, meaning that it would cost about as much as a BMW 5-Series while offering the size and power of a BMW 7-Series. Engine options are expected to include V-6 and V-8 options, with the V-8 likely to be the same 5.0-liter Tau V-8 from the Hyundai Equus. The Kia K900, sold elsewhere as the Kia K9, is based on the same platform as the Equus.

Regardless of what it is called when it arrives in the U.S., the Kia flagship luxury sedan will feature luxury equipment like a 12.3-inch configurable LCD gauge cluster, adaptive cruise control, an around view camera system, and a head-up display.

Like with the Equus, the Kia K900 will most likely have a special rollout, with only certain dealers in key markets receiving training for the car before they can sell the K900. AN says that Kia told dealers it expects to sell about 5000 units of the Kia K900 in its first year in the U.S., which may be low but compares favorably with Hyundai’s estimate of 2000 to 3000 units for the first year of Equus sales in 2011.

The Kia K900 will slot in above the recently released 2014 Kia Cadenza, which is a front-wheel-drive large sedan that tops out just above $40,000. Kia is hoping that the K900 will help the brand move into the ranks of luxury automakers while still maintaining a strong lineup of mainstream vehicles.

Kia officials were not able to comment at time of publication.

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2014 Kia Sorento

2014 Kia Sorento

MSRP $40,100 Limited V6 4WD


20 City / 26 Hwy

Cargo (Std/Max):

37 / 73 cu. ft.