General Motors recently added a new crash avoidance safety feature to the GMC Terrain, and according to Automotive News, the top-of-the-line Denali trim level may also be added to GMC’s best-selling crossover.
The Terrain would be the latest GMC vehicle to be dressed in Denali duds after the Yukon SUV, Acadia crossover, and Sierra pickup. GMC Terrain sales accounted for a 37 percent increase in 2011 with 83,179 units sold, and adding Denali badge may help keep the momentum going for the brand’s entry-level crossover. Offering a glitzier version of the GMC Terrain (launched in late 2010) could help continue to attract more buyers, with Denali-badged vehicles up 79 percent last year being a good indication of that. Adding the Denali trim to the Terrain would also set it apart from its platform sibling, the Chevrolet Equinox.
Denali’s importance to the GMC brand was made apparent at last month’s Detroit auto show, when GM global marketing chief Joel Ewanick said, “We see GMC as a real conquest brand for us, and Denali plays a big role in that.”
Wearing the Denali badge usually means the vehicle gets cosmetic upgrades, including a honeycomb grille, large chrome wheels, and perforated leather seats, but GMC Yukon and Sierra versions also get a mechanical upgrade with a 6.2-liter V-8 in place of the standard 5.3-liter V-8 in other models. We expect the Terrain will receive similar cosmetic upgrades to the other GMC Denali models.
Source: Automotive News (subscription required)