According to a report from Reuters, Cadillac will be rolling out at least six new and redesigned models over the next two years in order to better compete with German luxury brands like BMW, Mercedes-Benz, and Audi. China will be a major factor in Cadillac’s planned expansion, as many of these new models will likely be sold in the Chinese market which is the fastest growing luxury market in the world.
Crossovers will be a big part of Cadillac’s expansion, as Cadillac currently only offers the SRX midsize luxury crossover. The report says the SRX should be redesigned by 2016, with two more crossovers to come in 2017 to slot in on either side of the SRX. This should mean a larger, three-row crossover to compete with vehicles like the Infiniti QX60 and Acura MDX, along with a compact luxury crossover to compete with the BMW X1 and the upcoming Mercedes-Benz GLA-Class.
In the nearer future, both the redesigned 2014 Cadillac CTS midsize luxury sedan and the 2014 Cadillac ELR plug-in hybrid, based on the Chevrolet Volt, will go on sale later this year. Next up will be the redesigned 2015 Cadillac Escalade which should be released early next year; our spy shots show it will once again be twinned with the Chevrolet Suburban and Tahoe and GMC Yukon and Yukon XL, but reports suggest the Escalade will receive a much more upscale interior. Cadillac confirmed to us that the Escalade could debut this fall and will be on sale by mid-2014.
We’ve seen spy shots of an ATS coupe which seems to be in the works as well, and an ATS-V performance model has been spied as well. Additionally, as we learned a few days ago, Cadillac’s Vsport sporting sub-brand will expand to more models to fit in between standard Cadillacs and the ultra-high-performance V models.
Last but not least is Cadillac’s upcoming flagship full-size luxury sedan, rumored to be called LTS. This model’s styling is said to be previewed by the recent Cadillac Elmiraj concept and will do battle with other flagship models like the Mercedes-Benz S-Class, Lexus LS, and BMW 7-Series. We recently spied a testing mule that hints at the development of this big Caddy.
Less likely additions to the Cadillac lineup include a $100,000+ halo model. Although Reuters says it is still on the way, we recently reported that such a flagship is no longer in the cards. A compact sedan even smaller than the ATS has apparently been scrapped.
Still, keep an eye out for Cadillac over the next few years as the quintessential American luxury brand looks to gain some ground on the German competition.