Report: Buick Convertible Could Use Velite Name

Name may grace U.S. version of Opel Cascada.

A trademark application filed by GM this month reveals the automaker still wants to use the Velite name, which was first used on a two-door, rear-drive Buick concept in 2004. According to a report from GM Authority, this is the fifth time GM has extended its original application from 2011 — and it could signal the name will be used for an American version of the Opel Cascada convertible.

The 2004 Buick Velite concept was a two-door convertible based on GM’s full-size, rear-drive Zeta platform, which underpins the current Chevrolet Camaro and SS sedan. That platform is on its way out, with Zeta-based models like the Camaro set to move to the newer Alpha architecture. The name, however, could be used for the Opel Cascada convertible (pictured), which we’ve heard might be coming to the U.S. as a Buick model.

The Euro-market Cascada is a two-door convertible based on GM’s Delta II platform, which is shared with the Buick Verano and Chevrolet Cruze. Earlier this year, Opel registered the Cascada name with the U.S. Patent and Trademark Office, so GM may be keeping its options open.

GM can only file six extensions, and each one lasts just six months. That means the automaker has roughly a year to use the Velite name on a real-world product before the application expires.

What do you think GM has in store for the Buick Velite name? Tell us in the comments below.


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