Nearly every major automotive brand is getting on the automotive electrification bandwagon to a certain extent, with some embracing it more enthusiastically than others. Although it hasn’t abandoned its core value of building performance-oriented cars, BMW is making a push into electrified transportation with its upcoming i3 and i8 cars. Bloomberg reports Ludwig Willisch, head of BMW North America, said that the electrified compact would carry a sticker “in the ballpark” of a typically-equipped 3 Series.
At the National Automobile Dealers Association conference in New Orleans, Willisch said the i3 would be “in the ballpark” of a normally-equipped 3 Series. That still leaves about a $15,000 window, between the entry-level 320i and a well-equipped 335i. Willisch clarified that the pricing of the i3 was before any government tax credits or incentives, and that the vehicle would be offered with an “attractive” lease offer. BMW previously announced the i3 would start at $42,275 before incentives in July. The starting MSRP of the entry 320i is $33,675, including $925 destination, and the 335i starts at $44,325 including destination.
To go along with the brand’s new high-tech image embodied by the i-series cars, BMW is asking its dealerships to collectively invest $2.5 billion to upgrade their showrooms with more floor space, a more modern look reminiscent to Apple retail stores, in an effort to appeal to younger customers. The BMW i3 is expected to go on-sale in May, with official retail pricing to be announced closer to the car’s on-sale date.