It looks like the Toyota Camry is going to finish out 2013 as the best-selling car in the U.S., but according to a report from Bloomberg, Toyota is planning to refresh the car next year in order to ensure its sales dominance will continue.
The report quotes an interview with Toyota group vice president Bill Fay at the 2013 Los Angeles auto show as saying that the Camry will receive “significant attention” next year. This probably means a mid-cycle refresh for Toyota’s midsizer in order to better compete with a raft of more recently redesigned models in the midsize sedan segment like the Honda Accord, Ford Fusion, Mazda 6,and Nissan Altima. The current generation of the Toyota Camry was introduced as a 2012 model and has not received any changes since then.
“There were some who wanted to write Camry off this year, and it didn’t happen,” Fay told reporters. “It’s safe to say we’ll be doing something with it [Camry].”
Bill Fay confirmed this to us through a Toyota spokesperson today, saying that the Toyota Camry will indeed receive changes next year.
“We usually don’t comment on future products, but I can tell you that we will be paying significant attention to Camry in the next year,” Fay said in an email.
Toyota Camry sales have been declining slightly for the past few months compared with last year, although it’s still significantly ahead of the second-place Honda Accord in year-to-date sales so far. However, the race may become tighter soon, as Ford has added production capacity for the Fusion at its Flat Rock, Michigan plant, and the Hyundai Sonata has been updated for 2014 before an all-new model arrives in the spring.
The refreshed Toyota Camry will most likely be a 2015 model year vehicle introduced sometime next year, as the 2014.5 Toyota Camry has already been priced with a few minor technology upgrades. We would expect the refresh to consist of some exterior styling changes along with an updated interior. It’s unlikely that the 2.5-liter four-cylinder and 3.5-liter V-6 engines will change much, although Toyota may go for a fuel economy bump over the current four-cylinder model’s relatively uncompetitive 25/35 mpg city/highway EPA rating to better compete in this segment.