How does “Chevrolet Sonic” sound to your ears? If a GM Inside News report is believed to be accurate, that name will soon be the new handle for the economy car known as the Aveo.
As we explored the last time around, we’ve heard rumblings the Aveo name was long under fire and is ready to be changed. General Motors’ President of North America Mark Reuss believed “Aveo” was “difficult to pronounce and confuses customers.” And it probably doesn’t help that it’s not exactly the most respected vehicle available today.
That brings us to the “Sonic” name. GMI’s sources say it’ll be used around the world, except in Australia where the subcompact is sold as the Holden Barina. GM had already filed to trademark the “Chevrolet Sonic” name on October 5.
Rumor has it that former GM marketing boss Mark LaNeve, who stepped down from his post back in October 2009, had previously pushed the “Viva” moniker. The name alone is enough to conjure images of the paper towel brand available at the grocery store. As one of his final GM career decisions, Bob Lutz decided the Aveo would carry on unchanged, for the time being at least.
As far as the current Aveo is concerned, its run in the United States will be over soon. Changes for the 2011 model year were limited to two added paint colors — Silver Ice Metallic and Summit White — and a newly standard cabin air filter added to the features list.
The 2012 Aveo/Sonic is expected to make its formal U.S. debut next year, possibly during January’s Detroit auto show. We’ll sit on the “Sonic” name for now till we receive official confirmation from the General themselves. Stay tuned for more information, but meanwhile, do you think Sonic is a good replacement for Aveo?
Source: GM Inside News