The Renault-Nissan alliance has been a front-runner in the electric car game lately, with the Nissan Leaf leading the way as the best-selling electric vehicle in the world since its debut in 2010. Now, with the sale of its 100,000th EV globally, Renault-Nissan says it hopes to continue its run as the zero-emissions leader across all markets.
Of these 100,000 sales, the Nissan Leaf makes up around 70,000 and Renault’s electric vehicle lineup makes up the other 30,000. In Europe, Renault has a 61 percent share of the electric vehicle market. Renault EV offerings in Europe include the Kangoo Z.E. van, the Fluence Z.E. sedan, the Twizy city car, and the new Z.O.E., a compact hatchback launched specially as an electric-only model.
The 100,000th electric vehicle was a Nissan Leaf sold to an American graduate student in Atlanta. The U.S. is the largest market for the Leaf, with Japan and Europe not far behind.
However, despite this apparent success, Nissan has failed to meet its initial optimistic sales targets. Renault-Nissan chairman and CEO Carlos Ghosn once claimed that the alliance would sell 1.5 million electric vehicles by 2016. Clearly, the automaker will not reach that target if it maintains this rate, and according to a report by Automotive News, Ghosn admitted in May that this goal was unrealistic for the stated time frame. Nissan also did not meet the target of selling 20,000 Leafs in the U.S. in 2012, although sales are up for 2013 thanks to the Leaf’s price cut and the start of U.S. production in Smyrna, TN.
Still, Renault-Nissan’s success in this area is undeniable, as they continue to sell more EVs than all other major automakers combined. Keep an eye out for increased development in this area, with new plug-in models planned for the future and a larger network of fast-charging stations in the works as well.
Source: Nissan, Automotive News