Quaker State’s marketing team has come up with a slick way to prove which motor oil offers the best protection against engine wear. It has thrown down the lubrication gauntlet by offering a challenge to its competitors.
With all the oil company ads claiming their motor oil provides better wear protection than the “leading competitor,” Quaker State wants to end the “Wear War.” A letter was sent to executives responsible for Mobil 1, Valvoline, and Castrol. In it, Quaker State chairman Steve Harman issues a challenge to see which company’s full synthetic SAE 5W-30 motor oil offers the best wear protection.
Since the details of the challenge are less exciting than watching two Smart cars drag racing, we’ll give you the abridged version. First, Quaker State wants each of its competitors to choose one of their products to face off against its Q HorsePower Full Synthetic. Next, if the competitors accept the challenge, an independent testing company will purchase the products of store shelves. Finally, the testing company will conduct the ASTM Sequence IVA test and publish the unbiased results.
The IVA test is the accepted, industry standard method to measure the potential for wear in the valve train area and the level of protection against that specific type of wear. Quaker State will give its rivals until Friday, March 27th at 5 p.m. EST to respond.
Although the test itself might not be considered interesting, it would be nice to see some proof behind the TV ads. Plus, everyone likes to see a challenge, especially one where the consumer comes out on top.