Compared to last year, 2010 has been a good year for the revitalized Chrysler Group. Like General Motors, each of its core brands enjoyed double-digit percent increases over sales one year ago, including a 94-percent jump in passenger car sales across the board.
Of the core Chrysler brands, Dodge passenger cars — which, beginning this model year, is separate from Ram trucks — led with a 67 percent increase. The brand was bolstered by the success of the Challenger, Avenger, and Charger, and we’re not surprised to learn the Ram Trucks brand’s sales leader was the Ram pickup itself.
At Jeep, it was a month of ups and downs. The 2010 Wrangler saw a year-to-date increase of 86 percent, while Grand Cherokee sales were down 20 percent over last year, prior to the launch of the new 2011 Grand Cherokee.
“As we enter the busy summer travel season, all four of our brands — Chrysler, Jeep, Dodge and Ram Truck — enjoyed sales increases during June,” said Ram Trucks President and CEO Fred Diaz.
Overall, passenger cars were up 94 percent and truck sales were up 18 percent. Chrysler expects the 2011 Grand Cherokee, as well as the Ram Heavy Duty, to help the brand continue to grow into next year.