Prius Goes Plural: Toyota Confirms Launch of Prius + MPV, Yaris Hybrid Concept at Geneva Motor Show

Prior to the debut of Toyota’s 2012 Prius V and the Prius C concept, the Japanese automaker launched a new marketing campaign dubbed “Prius Goes Plural,” as the Prius lineup expanded. It seems as though that marketing campaign may be applicable overseas as the Prius lineup is set to expand again with the seven-seat Prius + MPV headed for the Geneva Motor Show alongside the Yaris HSD hybrid concept.

While the seven-seat Prius + sounds like a further extension of Toyota’s “Prius Goes Plural” campaign, the teaser image shown looks suspiciously like the Prius V Toyota debuted at the Detroit auto show earlier this year. While we won’t be able to confirm if it’s a Prius V with two more seats until Geneva, we do know it will use the same hybrid powertrain as the Prius. This means it will feature a 98-horsepower, 1.8-liter I-4 and an 80-horsepower electric motor putting power to the ground through the front wheels and a continuously variable transmission.

The Yaris HSD concept though, is definitely new and reveals part of Toyota’s plan for its future hybrid styling. As of now, the Yaris HSD is merely a concept, even without any preview of what mechanicals will power the car. Toyota does however, say the Yaris HSD is a preview of its intentions to bring a hybrid B-segment vehicle to market — at least in Europe. This is also the first we’re seeing of the European-spec Yaris, which was previewed earlier by the Japanese Vitz. We’ll likely see this same vehicle as the next-gen Yaris in the States.

These two new hybrid debuts are just part of Toyota’s stand at the Geneva show this year, which will be entirely dedicated to hybrids, plug-ins, electric vehicles, and fuel cell electric vehicles. Stick with us as we approach the Geneva Motor Show, the Prius +and Yaris HSD reveals, and as we learn more information and Toyota’s future hybrid plans for Europe.

Source: Toyota


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2011 Toyota Prius

2011 Toyota Prius

MSRP $22,120 One Hatchback


51 City / 48 Hwy

Safety (NHTSA):


Horse Power:

98 @ 5200