Is there a market for an upscale Kia? The Korean automaker certainly hopes so. Kia introduced the Optima SX Limited at last year’s Chicago auto show as a luxurious range-topper for its midsize family sedan, and featured it prominently in its Super Bowl ad. Today, Kia has announced that the Optima SX Limited will start at $35,275, making it more expensive than any Kia yet.
Though $7700 more expensive than the former top-of-the-line Optima SX, the Optima SX Limited brings a lot to the table. The 2013 Optima SX Limited gets unique 18-inch chrome wheels, red brake calipers, LED daytime running lamps, and a chrome-accented rear spoiler. Inside, the Optima SX Limited gets black or white Nappa leather wrapped around the seats, center console, and door panels. The interior also receives wood accents trimming the steering wheel, door, and shift knob.
Like the Optima SX on which it’s based, the 2013 Optima SX Limited is powered by Kia’s stout 2.0-liter turbocharged I-4 that produces 274 hp and 269 lb-ft of torque, mated to a six-speed automatic transmission.
Kia expects 10 percent of Optima buyers to opt for the Limited package, but would you be willing to drop $35,275 on a Kia Optima SX Limited? If not, what would you get? Let us know in the comments below.