Pontiac G8 to Become a Buick?

The death of Pontiac also brings the demise of several mediocre, rebadged models – the G3, G5 and G6 come to mind – and the loss of a truly sexy and enjoyable (if not entirely practical) roadster. But the most substantial loss incurred by Pontiac’s axing is the G8 sedan, one of few world-class vehicles in GM’s vehicle lineup.

Despite the fact that enthusiasts have called for the G8 to be rebadged as a Chevrolet or even a Cadillac, there have been few encouraging comments regarding the sedan from GM executives – until now. GM’s vice chairman of global product development, Tom Stephens, says there could still be hope for the Australian-built G8.

“I know there’s still discussions on it,” he says. “But Chevrolet already has several sedans. How many sedans do you need to cover the waterfront?”

Stephens’ comments seemingly imply that the G8’s future is still being decided by executives, though life for the sedan as a Chevrolet seems to have been ruled out. And the G8 is unlikely to be rebranded as a Cadillac, as that would require GM to refine the interior to luxury-vehicle standards, cutting into profits of the rebranded Holden Commodore.

That leaves just one brand for consideration – Buick. Eliminating the G8 from the U.S. market entirely would not sit well with enthusiasts, and shifting it to Buick could benefit the brand in a couple of ways. First and foremost, it would give Buick a halo car – something it hasn’t had in decades. And while the upcoming 2010 Buick LaCrosse will get the ball rolling, a G8 with a Buick badge would make the brand more appealing to younger buyers, a major goal for GM.

We’ll keep our fingers crossed that the G8 will survive in some capacity within GM’s lineup – but in the meantime, we’ll keep encouraging people to scoop them up before Pontiac is phased out next year.

Source: Automotive News


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