You might not recognize Catrinel Menghia by name, but if you watched this year’s Super Bowl and saw the Fiat 500 Abarth “seduction” ad, then you’ll immediately recognize her. Menghia continues her role as the model for the Abarth in this collection of new ads for the performance-oriented subcompact hatch. We’ll let you decide if you think Catrinel or the Abarth is the bigger star of these spots. No disrespect against J.Lo, but her role as judge on American Idol suits us just fine. Ms. Menghia makes a mighty fine supermodel for Fiat’s hot hatch.
Burning Up the Desert
In this clip, a black Abarth tears across the dry lake beds, interspersed with Catrinel being her sultry supermodel self. Need we say more?
This shorter clip shows the Abarth cruising the streets of Las Vegas with some familiar area landmarks. Some gratuitous B-roll of Catrinel is thrown in for good measure.
Despite his recent appearance in the “House Arrest” spot, Charlie Sheen disappointingly does not appear in “Winning” although that was our first thought. Instead, Catrinel and a photographer get into an impromptu race. You’ll have to watch the rest of the clip to see who wins.
[youtu be 3LILf2-izyo]