Don’t look Porschephiles, you’re happier not knowing. For the rest of you, Porsche announced today that the Panamera sedan has taken over the sales lead at the brand from the Cayenne SUV just one year after going on sale. Told you not to look.
Since hitting showrooms worldwide in September 2009, the Panamera has sold 22,185 copies across all corners of the globe. According to Porsche, that’s earned them a 13-percent share of the luxury sport sedan market in just one year’s time. Leading the charge has been the all-wheel drive Panamera 4S with 9394 vehicles sold worldwide as of September 1. It’s followed by the AWD Panamera Turbo with 6171 sales and the rear-wheel drive Panamera S with 4563 sales. The new V-6 base model, on sale only for a few weeks globally, has already found 2390 customers and is well on its way to taking over the sales lead.
Predictably, the world’s largest market for Panameras is right here in the good ol’ US of A. Since its introduction here in September 2009, the Panamera has sold 6188 copies in just one year. For perspective, that’s just 600 or so shy of the total sales of all 15 Porsche 911 variants combined in 2009 and 1600 sales behind the Cayenne SUV, Porsche’s best-seller for 2009 with 7735 copies sold. The Panamera’s biggest market? Los Angeles, where 890 cars are already roaming the streets. Runner-up is New York with 760 copies sold.
More importantly, the Panamera has already overtaken the Cayenne in 2010 to become Porsche’s top seller with four months left to go in the year. As of September 1, Porsche has sold 4941 Panameras in the U.S. in 2010. That’s nearly 450 more sales than the Cayenne, nearly 1150 more sales than all the 911 variants combined and almost twice as many sales as the Boxster and Cayman combined. It is worth noting, though, that both Cayenne and 911 sales are down significantly in 2010 compared to 2009 while Boxster/Cayman sales are holding steady, giving the Panamera an advantage.
Painful though it may be for enthusiasts to stomach, the Panamera has been an enormous hit for Porsche and looks to give the Cayenne a tough fight for the top sales spot in the months to come, making Porsche’s least-pure vehicles its best-sellers by far. Just keep reminding yourselves that every Panamera and Cayenne sale means more money in the bank that can be spent on 911 R&D.