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No Mo’ Merc: Mercury Production May End by October

After saying our good-byes to Mercury, we have now learned of the brand’s wind-down production schedule, courtesy of three dealers via Automotive News.

First up, the Panther platform Grand Marquis completes its assigned duties on September 30, followed by the Mercury-badged Explorer — the Mountaineer — on October 1. The Milan line ends on October 2 and the Mariner will wrap up production on October 3. All Mercury dealers have already submitted final factory orders and Ken Czubay, Ford’s United States sales boss, expects Mercury franchises to run dry before year’s end. As of July 1, Mercury had a 38-day supply of vehicles.

Early last month, parent company Ford announced its decision to end the 71-year-old marque, looking to concentrate exclusively on Ford and Lincoln. A dealer compensation scheme has already been detailed, and 1712 stores in the U.S. will soon lose the Mercury division. June proved to be a good month for the brand as Mercury moved 9250 vehicles, a 26.2-percent improvement over last year and good to push the year-to-date total to 50,930 vehicles. Year-to-date, Mercury is up 14 percent.

Source: Automotive News (Subscription required)

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Buying Guide

2011 Mercury Mariner

Fair Market Price $13,544 Base FWD
Motor Trend Rating
StarHalf-StarNo-StarNo-StarNo-Star

EPA MPG:

21 City / 28 Hwy

Cargo (Std/Max):

NA / 67.2 cu. ft.

Seating:

5/5