Nissan announced that it will show a new sedan concept at the 2014 Auto China show in Beijing. Executive design director Mamoru Aoki confirmed that the same sculptured, angular design language seen on other recent Nissan concepts will be used for the new sedan.
We expect that Nissan’s new sedan concept will have a few non-familiar design cues, such as the “V-motion” grille, boomerang-shaped headlights, and the “floating roof” with its distinctive beltline that elevates at the C-pillar.
“We need some consistent expression, but consistency itself has no meaning,” Aoki said in a teaser video (below). “[For] the show cars we adopt the same aspects, but the cars look different.”
The Nissan Friend-Me concept debuted at the Shanghai auto show in 2013, marketed toward Chinese buyers in their mid-20s. In addition to a touchscreen-focused interior, it has no B-pillars and reverse-opening rear doors, revealing four seats and lots of window space. The same sharp and fluid styling was seen on the Resonance crossover concept from the Detroit show in 2013, and again with the Sport Sedan concept in 2014. All three of those designs are expected to influence the new car.
Nissan wants to bring some of the individuality and excitement of its international model line to the U.S. market, which many see as flat and boring. There is clearly an interest in dynamic and energetic Nissan vehicles from the Chinese market, which also saw the Compact Sports Concept (previewing a potential Mini-Z sports car) at Shanghai in 2011. Let’s hope the new Nissan sedan concept has some of this excitement, although as it was designed by Nissan’s Chinese studios, there’s no guarantee a production car based on this concept would find its way to the U.S. market.