Does the unique 2011 Nissan Juke have any competition? Nissan thinks so — in fact, it’s put its crossover model up against a different model — one bound for this year’s Sports Illustrated swimsuit issue.
A series of spots, dubbed “Model Versus Model,” has the Juke humorously compete against Amber, a scantily clad swimsuit model. Tests include acceleration, aerodynamics, agility, and — of all things — curb appeal.
Although the spots are rather tongue-in-cheek, Nissan is serious about sponsoring SI’s search for its next swimsuit issue model. The magazine has eight contestants vying for a spot in the annual issue, and you can voice your own opinion. Through March 9, you can cast your vote on www.si.com/ModelSearch.
The competition is fierce — but the commercials themselves are kind of fun. Watch for yourself below.