Despite announcements that Nissan, Infiniti, and Mitsubishi will not have corporate displays at the 2009 North American International Auto Show, Detroit-area dealers for the three companies will bring vehicles to display at the show.
Nissan and Infiniti will have no high-tech video displays, corporate signs, or even stages for its cars. Joe Serra, the Detroit show’s senior co-chairman, told Automotive News, “The cars are going to be the stars. It’s not going to be an elaborate exhibit. We’re going to make it work.”
Nissan, along with its Infiniti brand, had initially said it was pulling out of both the Detroit and Chicago auto shows. “We were disappointed about it, but it was a business decision they had to make,” Serra said. Nissan later reversed its decision concerning the Chicago auto show.
Mitsubishi will help its dealers by providing the auto display stand. Dealers will supply all the vehicles. “The dealers wanted to be here,” Serra said. “They know it’s a great value.”
Several automakers have decided not to make an appearance at the show due to financial restrictions caused by the automotive industry’s sudden and intensive downturn. In addition to Nissan, Infiniti and Mitsubishi, Ferrari, Land Rover, Porsche, Rolls-Royce and Suzuki have all pulled out of the 2009 North American International Auto Show.
Source: Automotive News