When it comes to making ice cream, there are two schools of thought: as milk prices go up, a dairy can either a) raise its prices for the same size package or b) keep the price steady and make the package a little bit smaller. For most of us, the second option is best, which is why Subaru’s new Impreza makes a surprising amount of sense.
Subaru’s all-new 2012 Impreza has just been priced, and the model is going to receive a hearty price increase of $0.00: the base model, the Impreza 2.0i sedan, will hold the line at $17,495, with the five-door version coming in at $17,995.
How did Subaru do this? A little bit of ice cream magic: it downsized the old model’s 2.5-liter flat-four engine and designed a new 2.0-liter model, which produces 22 fewer horsepower. Gone is the old four-speed automatic transmission, too, which was replaced by a tweaked version of the Legacy’s Continuously Variable Transmission.
With infinite gear ratios and fewer horses, the Impreza sees big gains in fuel economy: while the old model drank gas at the rate of 20/27 mpg city/highway, the new model is expected to get 27 in the city and 36 on the highway, a 30 percent improvement across the board. This comes even as the model gets slightly larger: growing 0.9 inches in wheelbase and two inches in rear legroom alone.
This being a Subaru, expect all-wheel drive along with the usual rash of safety features such as anti-lock brakes, electronic brake-force distribution, and traction and stability control.
Finally, Subaru would endeavor for potential buyers to know that floor mats are included in the base price. Seeing as an automaker following the ice cream pricing strategy could easily make them optional, we tip our hats (and dirty boots) to Subaru for that one.
The Impreza will hit showrooms in November 2011 as a 2012 model.