Concurrent with the upcoming Need for Speed movie and Need for Speed Rivals video game, a fully customized special edition Ford Mustang will set the pace at this weekend’s NASCAR Sprint Cup Series Ford EcoBoost 400. One of the movie’s stars, Ramon Rodriguez, will drive the pace car at the Ford EcoBoost 400 race.
The “Need for Speed” Mustang will be featured both in the Need for Speed Rivals video game released next month, as well as the film scheduled in theaters for March 2014. While the vehicle has been clad in cop car trim, with silver paint, bold blue stripes, and roof-mounted police lights, it’s not all Hollywood makeup. This mean, custom-designed wide-body Ford Mustang boasts 900 hp and rides on 22-inch alloy wheels. Wider intakes and a larger lower grille help keep the supercharged V-8 engine cool, and corner intakes keep the front brakes from overheating. A new rear spoiler and diffuser, low-profile mirrors and extended rocker panels, and a redesigned splitter help improve aerodynamics for high-speed handling.
“The heritage of Mustang is unlike any other automobile in America,” said Ford car marketing manager Steve Ling. “With Mustang being a central character in this racing-oriented movie, it seems only fitting to showcase the car here at Homestead and help serve as a great springboard to our various celebrations recognizing 50 years of Mustang in 2014.”
For fans of the Need for Speed franchise, it will undoubtedly be very exciting to see the actual “Need for Speed” Ford Mustang setting the pace at the Homestead-Miami Speedway. As a marketing move, it should help build momentum for video game and movie ticket sales, as well as generate positive buzz for the Ford Mustang in general.
Ford has plans for two other NASCAR pace cars as well, which include an all-new Ford F-150 Tremor and the Ford Mustang GT500 to pace the Ford EcoBoost 200 NASCAR Camping World Truck Series event and NASCAR Nationwide Series Ford EcoBoost 300, respectively.