Need a Bigger Truck?

Innovative, sure, but perhaps its moment has passed.

Yesterday, I received a press release for the following company, As much as this might have seemed like a great idea not too long ago-"People love big trucks, so we’ll make big trucks even bigger!"-the arrival of $4-a-gallon gasoline, and $5-a-gallone diesel fuel, has darkened the skies over this enterprise.