MPV Redux: Can Mazda Move 30K Compact Mazda5s?

We learned last week that the 2011 Mazda5 might be the last production Mazda to feature the brand’s touted Nagare flowing design. Now, with renewed confidence in the market and the minivan niche, Mazda has announced a higher sales target for its swoopy compact minivan: up to 30,000 per year in the United States.

Introduced on our shores in 2005, the Mazda5 was never a runaway sales success. In 2008, its best sales year, Mazda moved 22,021 of its compact minivans. By contrast, Honda moved 135,493 Odysseys the same year, and the 5’s second-best sales year was 2009, when it sold 18,488.

But Mazda is willing to bet higher for the revamped 5, and a rebounding minivan sector as a whole. According to Automotive News, its U.S. sales target is in the range of 20,000 to 30,000.

“Minivans have gotten bad press in the U.S. lately,” Mazda senior managing executive officer Thomas Pixton told Automotive News. “But we’re getting a generation of stylish minivans with dynamics much closer to sedans.”

After Automobile Magazine spent a year with the current-generation Mazda5, we called it “more fun, more attractive, and less stupid than the average minivan.”

Does the newest 5 have the potential to reignite a passion for Mazda multipurpose vehicles?

Source: Automotive News (Subscription required)

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