If you don’t like teases, then you’re not going to like Infiniti’s latest marketing ploy. After releasing a sketch in April and a teaser photo earlier in July, the automaker continues to leak suggestive-yet-shadowy photos of its upcoming model, the 2013 JX crossover.
The steady stream of cryptic images is all part of Infiniti’s “Power of 7” media campaign, which all revolves around trying to hype up the new seven-seat crossover before its official debut at the 2011 Pebble Beach Concours d’Elegance on August 18. In fact, the company allegedly plans on releasing images of the JX every Thursday until the reveal via through the company’s Facebook and Twitter accounts.
But enough about the ad campaign: we’re more interested in the JX. Sadly, few details about the model have been disclosed, other than Infiniti offering it will have a “stunning” interior, the company’s latest electronic entertainment and safety technologies, and room for seven. What we do know, however, is that the SUV will be larger than both the two-row EX and FX crossovers, yet smaller (and less thirsty) than Infiniti’s other seven-seat utility vehicle: the body-on-frame QX56. These photos still don’t reveal the final product, but they do show a few design cues — notably the upswept D-pillar, along with the shape of the taillights — we’d only seen referenced in a sketch.
The JX crossover will be the first Infiniti built in Nissan’s Smyrna, Tennessee, facility, which will also build the Nissan Leaf EV by the end of 2012 and the next-generation Rogue crossover by the end of 2013. Although the plant currently builds both the Frontier pickup and Xterra SUV, both lines will be bumped from Smyrna to Canton, Mississippi, in order to accomodate these new models.