The rapidly changing midsize sedan market is inspiring Chevrolet to pay special attention to family-oriented customers’ needs with the redesigned 2013 Chevrolet Malibu. With a little help from special engineers with expertise in family vehicles, the automaker hopes it has given the new sedan an edge over its competitors.
Four female GM engineers were asked to use their unique perspective and experience as moms to help improve the 2013 Malibu in areas such as insulation, child safety, and aerodynamics. “If your car isn’t quiet, you can’t hear your kids talking to you in the background, and you can’t hear how their day went,” said Kara Gordon, lead acoustic noise engineer for the Malibu, in a release.
“I’m a single mom, and every dollar I spend on gasoline is a dollar I’m not investing in my boys’ futures,” said aerodynamics engineer Suzanne “Suzy” Cody.
The new Malibu is especially important because it’s GM’s first global midsize sedan, selling in 100 countries. The fact that females helped develop the Malibu is the icing on the cake, though. In the U.S., industry statistics show women take part in 80 percent of all car-buying decisions. What better way to cater to the large female market than to design a car with moms in mind?
The Malibu’s target market is not just women, of course, as Chevrolet spokesman David Darowitz tells us the automaker anticipates 47 percent of 2013 Malibu buyers will be male.