Alan Mulally probably jumps at every chance that he gets to return to his hometown of Seattle, but on this occasion he was sent there to work. The Ford president and CEO travelled to Seattle to deliver Microsoft CEO Steve Ballmer a brand-new 2010 Ford Fusion Hybrid equipped with the one-millionth Sync system.
“We have made a commitment to deliver the vehicles that people really want and value,” Mulally said. “The success of Sync is another proof point that we are doing just that. We will continue to innovate and expand the capability of Sync by integrating even more new technologies that fit our customers’ lifestyles.”
It’s taken Ford just two years to reach the one-millionth Sync milestone. Ford says that more than 80 percent of the vehicles it sells in North America today are equipped with Sync. Powered by Microsoft Auto software, Sync allows consumers to connect Bluetooth enabled devices, play music from mp3 players, and receive turn-by-turn navigation directions, allthrough their stereo systems.
Ford continues to add new features to the Sync software. In 2008, Ford added Vehicle Health Report and 911 Assist. This summer, a new Traffic, Directions and Information application will be available for download that will allow consumers hands-free access to personalized traffic reports, driving directions, and up-to-date news, sports scores, weather, and business listings.
“Working with Microsoft and other key technology partners, we’ve made Ford the connectivity leader in the auto industry,” said Jim Buczkowski, Ford’s director of electrical and electronic systems. “We do not plan to stand still; we have several additional developments in the pipeline, including launching Sync in Europe and around the world.”