The German petrol-heads at Mercedes-Benz’ AMG performance division have found themselves some rather unlikely bedfellows, specifically, the two-wheel fanatics at Ducati, with the two sides announcing a new cooperation agreement at the 2010 Los Angeles Auto Show.
Most importantly, the cooperation agreement makes AMG one of the sponsors of Ducati’s MotoGP racing team (for the unfamiliar, MotoGP is the motorcycle racing equivalent of Formula 1), with AMG becoming the “Official Car Partner” of the team. Other benefits include the availability of Ducati bikes for test rides at certain AMG driving events and, conversely, the availability of AMG cars for test drives at certain Ducati events. Additionally, the two sides are continuously talking about other potential ways of cooperating.
Partnerships of any kind between automakers and motorcycle manufacturers are rare, even when the two are the same company (such as Honda and Suzuki), let alone between high-end parties like Ducati and AMG. Do you think the deal makes sense for AMG or do you think they’re just wasting money?