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Mercedes-Maybach Handpicking Customers for the New S650 Cabriolet: Report

If you want one, you might want to send Mercedes a gift basket

According to a report from Automotive News, it will take more than a thick checkbook to nab a new Mercedes-Maybach S650 Cabriolet. Just 75 of the 300 total units are coming to the States and it looks like Mercedes is giving 75 of its best customers the right of first refusal before opening the order books.

Much like Ferrari’s selection process for the F50, Enzo, and LaFerrari, Mercedes will first tap on the shoulders of owners who have consistently purchased the latest and greatest offered by the German automaker. Usually, aside some special Black Series offerings from the AMG division, most Mercedes models enjoy unlimited production runs, with each of the 379 nationwide dealers able to claim allotments of even the most expensive variants. This time, dealers will likely only handle the paperwork and delivery of Mercedes’ limited drop-top.

This info comes straight from Mercedes-Benz USA CEO Dietmar Exler, who is apparently already pleased with the response garnered by the S650. “We’ll be running out,” Exler told AN. “We’re pretty happy with the way it’s going.”

AN says response to the hyper-luxury cruiser was so strong, with orders being filled at the debut party when the car broke cover a day ahead of the 2016 Los Angeles auto show.

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