Mercedes-Benz is not happy about being overtaken by Audi as the world’s second largest luxury brand, and it’s definitely not happy about BMW coming out on top again. The German automaker is setting its eye on the prize with a projected 2.7 million vehicles sold globally by 2020 and will do so by building more assembly plants.
According to Automotive News, Daimler’s global sales target of 2.7 million cars by 2020 more than doubles the 1.26 million Mercedes cars sold in 2011. For comparison, BMW tallied global sales at 1,668,982 vehicles for 2011, roughly 120,000 more than what Mercedes sold, with Audi coming in second with 1,302, 650 cars sold globally.
To meet the sales target, Daimler CEO Dieter Zetsche plans to ramp up production by building a new plant in China, and another one in either the U.S. or Mexico. As part of the plan, the North American plant, built by 2017 or 2018, would manufacture the next-gen A-Class along with Nissan, which in the near future, will build four-cylinder engines for the C-Class the at its Decherd, Tennessee plant.
Not looking so far into the future, the automaker confirms its 1.6 million unit sales goal for 2015.
Do you think Mercedes can beat out its German rivals for the number one spot by 2020?
Source: Automotive News Europe (subscription required)