Just when you thought Lincoln was finished with the esoteric commercial spots, Matthew McConaughey returns for a new Continental commercial. As we’ve come to expect from this collaboration, the commercial is an abstract take on the new full-size luxury sedan.
The new spot, “Crafted,” kicks off with McConaughey and the Continental staring each other down in the middle of an expansive stretch of shallow water. It’s a gorgeous setting, a glacial plain Lincoln says is just 160 miles from Reykjavik, Iceland. McConaughey first stands outside the Continental, admiring the proportions. Inside, he remarks on how the owner “might never sit in the rear seat” and “what a shame” that would be. Cue the requisite dynamic shots of the Continental sluicing its way through the wet landscape, and the shot ends with the phrase, “That is Continental/This is Lincoln.”
Like all other McConaughey Lincoln ads, this is beautifully shot. It’s no surprise, seeing as cinematographer Wally Pfister serves as the lead director. Pfister is known for his work on the recent Christopher Nolan Batman films, as well as winning an award for his cinematography in “Inception.”
Take a look at the new 2017 Lincoln Continental commercial in the video below.