M Pure: 2011 BMW 1 Series M Coupe Teased

Last month, Dr. Kay Segler, head of BMW Motorsport Division, confirmed the existence of an M-tuned 1 Series. BMW has just released a teaser video confirming with absolute certainty that a 1 Series M Coupe is coming.

Until now, spy photos and an insider leak to Autocar were the only substantial reports of the forthcoming 1 Series M Coupe. The teaser video on BMW’s Youtube page and an interview with Segler on BMW’s M-Power web page confirms the car, but gives no details about it other than its official name. As we predicted, the car won’t be known as the M1 because it would step on the toes of BMW’s M1 supercar. When the car launches, it will be known as the 1 Series M Coupe, following the M naming scheme started by the X5 M and X6 M.

We also know the car will be based solely on the 1 Series coupe, which is the only 1 Series variant that BMW offers in the United States. Even though other 1 Series body styles exist outside of the U.S., it will remain a single body-style M vehicle unlike the M3 and M5.

In the video, Segler doesn’t give any real details about the car, but it is reportedly meant to be a spiritual successor to the original E30 M3 of the late ’80s. According to Segler, the car is so driver-focused that “it’s not you and the car, it’s one,” adding the car is “so powerful, it’s just outstanding.” With early reports indicating the car will use a version of BMW’s silky smooth N54 twin-turbo, 3.0-liter I-6 with around 350 horsepower and over 310 pound-feet of torque, consider us excited.

Details are still few, but Segler says more information will be available before the car’s Christmas reveal. Customers, at least in Germany and Austria for the time being, can sign up on BMW’s M-Power page for early test drives of the car. Deliveries of the 1 Series M Coupe are scheduled to begin in the first half of 2011.

Source: BMW (1,2), 1Addicts

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2011 BMW 1-Series

2011 BMW 1-Series

MSRP $34,500 128 i Convertible


18 City / 28 Hwy

Horse Power:

230 @ 6500


200 @ 2750