Lotus Sells First 2010 Evora

The advent of a new Lotus model isn’t an everyday occasion, but the launch of the new 2010 Evora excited Matthew Melling so much, he purchased the first car built.

“I was determined to be the first in the world to get my hands on an Evora,” said Melling, who lives in Twickenham, England. “I laid down my deposit within seconds of the order books being opened last year.”

Melling took delivery of his Evora — painted in Storm Titanium — at Lotus’ factory in Hethel, England, which manufactures the new 2+2 coupe alongside the Elise, Exige, Europa, and Tesla Roadster. (There’s a brand-spanking new Roadster Sport tucked in the background of the photo.)

Melling is apparently not alone in his love of the Evora. Demand for the latest Lotus is so strong, the automaker hired 150 extra employees to build the car,and production is sold out through the next five months. Production of the Evora is expected to meet its capacity by the end of November, and U.S.-spec cars should arrive stateside early next year.


Buying Guide

2010 Lotus Exige

MSRP $65,690 S240 Coupe
Motor Trend Rating


20 City / 26 Hwy

Horse Power:

240 @ 8000


170 @ 5500